Clarks Christmas

A seasonal transition scheme featuring 83 birch trees in two colour ways with subtly integrated lighting ready to be ‘turned on for Christmas’ half way through the season. Working with real branches each tree needed to look authentic and face the demands of a long period in the windows, as well as being strong enough to withstand the weight of shoes hanging from the branches. The autumn to winter transition was achieved with a lighting solution, where the bulbs throughout the first half of the season represented ‘buds’ of the tree creating a magical atmospheric effect.